From an ad seen on BD's website:
What an improvement! But who is the advert for? AluMing, leading manufacturer of plastinated aluminium cladding? Prefabricated Brick Panel Marketing Board? No, it's "This is Concrete", a marketing initiative of the Concrete Centre. Further pictures of the transformed Ashburton Court show it to be clad in a number of materials - brick, metal, timber, render, the kind of jumble that's depressingly common in bog-standard 21st century British architecture - anything, in fact, but concrete.
The Concrete Centre should buck up and defend the beautiful material it is in the fortunate position of advocating. It's hard to imagine this kind of self-loathing marketing strategy used for another product. "Drink Milk! If you put enough chocolate syrup in it, it's almost like you're not drinking milk at all!"